Christopher Wampler's comments on the grocery list programming:
This is my first web project where the sole purpose was strictly for design. Other projects I have participated in have had more strict design rules which are determined by the functionality of the site. For example e-commerce sites must allow easy navigation for the average user.
This kind of work interests me as a developer because I believe we are still trying to find some fundamental design rules for the web. I believe such research is needed and would be beneficial to designers and developers in the future.